It all began in the mid-1970s when André Dubosc – a third-generation wine grower – set out to build up the reputation of the wines from their region of South-West France. He and other passionate young winegrowers fashioned local dry white wines (now a PGI: Côtes de Gascogne), revived the Saint Mont appellation and gave a new breath of life to the Pacherenc du Vic-Bilh, made from late-harvested grapes. In 1979, these women and men, who put their heart, soul and know-how into producing the best the terroir could offer, decided to strengthen their foothold by uniting their wine cellars and estates. And so they set up the Plaimont union of cooperatives (“Pl” for Plaisance, “Ai” for Aignan and “Mont” for Saint Mont).

Long marked by powerful and structured wines, Madiran offers a new interpretation with Apéro’Nautes 2023. This vintage breaks the codes by highlighting a fresh and fruity Tannat, obtained thanks to a short maceration and aging in vats which preserves all the delicacy of the grape variety. The result: a red with a supple texture, intense aromas of cherry and raspberry, perfect for an aperitif with friends.

Certified sustainable HVE (High Environmental Value).